Dub wanted to reposition themselves from a tech provider to a digital qualitative partner and needed a new site to reflect the change. Design thinking was at the heart of the company so the website also had to be designed with the user in mind.
Working closely with the client we created key personas and started wireframing the pages out. Starting with low fidelity wireframes we worked out the hierarchy of the pages and architecture of the site, moving on to more high fidelity wireframes and style guides. From there the final designs came together and I worked with the developers to make sure the site worked and looked how we expected.
You can see the live site here.